NBC Universal

The depth and breadth of NBC’s television offerings presented one of our favorite types of challenges: Create a cohesive design system for a large number of diverse properties and then scale across digital, print, outdoor, and events. That’s exactly what we did for their 2019 Upfront campaign. With our B2B hats firmly in place, we built an experience that offered instant appeal and understanding, making it easy for the audience to get down to business.